The operating system built for beauty businesses

Run your beauty business.Keep the day in view.

Bookings, checkout, clients and staff in one workspace. See what needs attention today, then take the next step.

60-day free software trial
Card required · $0 today
$99/month or $799/year
Desktop, tablet and mobile
Product preview · demo data
Today's Revenue
$2,350
+18% vs last Tuesday
Today's Appointments
18
3 open slots
Business Health
86
+6 this week
AI Daily Brief
3 actions
Recover 18 high-value clients inactive for 45 days.
Friday 2-5 PM has four open appointment slots.
Reply to 3 new Google reviews before closing.
Google Overview
4.9
+12
86
new reviews
14
direction requests
Top Services
Gel Manicure
Classic Facial
Swedish Massage
Employee Status
AAmy
Booked
BBella
Open
CCindy
Break
One workspaceBooking → checkout → retention
One complete operating loop

From discovery to the next visit, client data stays in one system.

T24 does more than place tools side by side. Booking, arrival, service, checkout and retention continue as one workflow.

01

Book

Website, Google and QR entry points lead into real availability.

02

Arrive

Check-in, waitlist, provider and service status stay in sync.

03

Checkout

Services, deposits, discounts, memberships and refunds share one ledger.

04

Return

Visit history becomes segments, recovery actions and the next booking.

Booking workflow

Appointments

Calendar, booking rules, staff availability, reminders and appointment status tracking.

Service-aware duration
Staff availability
Client confirmation
Learn more
Product experience
Appointment workflow preview
Appointment Calendar
Daily Calendar
Today
09:00
Lisa Wang
Gel Manicure · Amy · Confirmed
10:30
Michelle Zhang
Classic Facial · Bella · Checked in
12:00
Walk-in
Brow cleanup · Cindy · Pending
14:00
Sarah Kim
Hair Color · Amy · In progress
15:30
Amanda Wu
Swedish Massage · Bella · Confirmed
Staff Schedule
AmyAvailable
BellaAvailable
CindyAvailable
Walk-ins
2 walk-ins waiting. Suggested staff: Cindy at 12:30.
Checkout workflow

POS

Fast checkout with services, tips, discounts, packages, gift cards and receipts.

Service cart
Benefits redemption
Traceable payment records
Learn more
Product experience
Checkout experience preview
POS Checkout
Checkout
Gel Manicure
Amy · Qty 1 · Membership 10% off
$58
Facial Package Redemption
1 session deducted · 4 remaining
$0
Gift Card Applied
GC-4821 · remaining $42
-$40
Membership
Split Payment
Tips 18%
Receipt Preview
Subtotal$118
Discount-$52
Tip$14
Total$80
Customer workflow

CRM

Customer profiles, tags, notes, history, preferences and AI retention insights.

Single profile
History timeline
AI insights
Learn more
Product experience
Customer intelligence preview
Customer CRM
JL
Jennifer Lee
VIP · 14 visits · Last visit 12 days ago
Membership
Gold
Loyalty
1,240 pts
Birthday
July 18
Lifetime Value
$1,860
Customer Timeline
Visit History
Gel manicure, brow cleanup and product add-on.
Membership & Package
Gold member with 4 facial sessions remaining.
Marketing History
Opened birthday campaign and booked from SMS link.
AI insight: Jennifer is a high-value client. Recommend VIP appreciation offer this month.
Growth workflow

Marketing

Segments, campaigns, coupons, referrals, birthday rewards and win-back automation.

Customer segments
Campaign types
Automation rules
Learn more
Product experience
Campaign automation preview
Marketing Automation
Ready
Win-back inactive customers

Send 15% return offer to clients inactive for 45 days.

18
estimated customers
Scheduled
Birthday rewards

Trigger birthday-month coupon with booking CTA.

24
estimated customers
Running
Review request

Send post-appointment Google review request after checkout.

41
estimated customers
Designed for real store operations

Clear for owners, fast for front desk, focused for staff.

The same data becomes the right workspace for each device and role.

01

Timely updates

Bookings, status, checkout and client records update across critical views.

02

Purpose-built devices

Desktop for oversight, tablet for front desk and mobile for today's work.

03

Separate languages

Merchant language never changes the client website or notification language.

04

Roles and access

Owners, front desk and staff receive a clear, controlled work scope.

One connected system

Replace disconnected tools with one beauty business command center.

Learn more
Pricing

One complete plan. One predictable price.

Choose $99 monthly or $799 yearly per location, with no per-employee fee. Messaging, payment processing, hardware and specialist services are separate. AI allowances and overage prices are not yet published; confirm availability and costs before chargeable use.

Pricing
T24 Beauty OS Standard
$99 / location / month
60-day free software trial

$99/month or $799/year per location. SMS, marketing email, AI overages, payment processing, hardware and specialist services are separate from the software subscription.

Online booking and calendar
Customer CRM
POS checkout
Marketing automation
Google Business workflows
AI Business Assistant
Start 60-day free trial
FAQ

Everything owners usually ask first.

A practical guide to setup, migration, data, Google workflows and AI controls.

How much does T24 Beauty OS cost?

$99/month or $799/year per location. Card-required 60-day free software trial, then automatic renewal on your selected cycle; cancel before billing. Messaging, AI overages, payment processing, hardware and specialist services are separate. AI allowances and overage prices are not yet published.

Can a client pay for a membership in cash?

T24 supports recording an offline membership payment and its benefits. Confirm the money has been received before recording it. An offline payment does not enable automatic card renewal; an online subscription follows its agreed billing terms.

How are top-ups and remaining balances handled?

Record the client’s top-up through the stored-value workflow after confirming payment. Purchases and redemptions are tracked separately with balance and usage history. Applying an existing balance at checkout is not a second cash receipt.

Which Google Business Profile can I connect?

Authorize a Google account that owns or manages the business, then select the matching profile for your T24 location. Google verification, account authority and API availability determine access. T24 authorization does not verify a business on Google or guarantee a ranking.

How fast can a salon get started?

Start by creating the owner account and setting up the location, hours, services and staff. Payment and Google connections may need additional provider verification; setup time depends on your business and existing data.

Does T24 replace Google Business Profile?

Google remains the public Business Profile. For an authorized, eligible profile, T24 can sync reviews, help draft and publish replies, manage posts and show available insights. Check the sync timestamp; profile and photo changes may need to be made in Google.

Does AI make decisions or send messages for me?

AI provides suggestions and drafts from the data available to it. Review the data range, missing information, wording and recipient list before taking action. Sending, publishing and financial actions use their own explicit confirmation and permission checks.

How is merchant data protected?

The architecture uses tenant isolation, role checks, row level security, audit logs and server-side validation for sensitive workflows.

Can existing customers and services be imported?

Review the available import tools and accepted file format with T24 before moving existing records. Check a sample and totals before relying on imported data; complete migration of every historical transaction is not implied.

Ready to see T24 in action?

Build a calmer, smarter beauty business.

Start with the core operating system, then turn on Google, AI and growth automation when your team is ready.